With ambitions of instilling better experiences across all industries (whether it's a retail space, a manufacturing facility, or a new vehicle), we see that simulation is a particularly valuable approach to help make the design of complex scenarios more tangible to designers.
Consider some of the following aspects when setting up a simulation platform for UX prototyping:
Don't feel confined to designing just one touch point in a spatial environment - include screens, kiosks, mobile phones, virtual-physical switches
Ensure you consider multiuser scenarios, and enable groups in VR
Integrate the data generated in a VR environment directly into your prototypes (e.g., presence dynamics, personalisation, and other dynamics like the virtual speed of a car)
Simulate data and intelligence, itself - it's not just the interface that you're prototyping