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for airbus

Airbus worked with Topp to help demonstrate the user value of rapid prototyping in the modern aerospace industry. Through design driven processes we developed prototypes, storyboards, augmented physical tools and presented them on several internal events.

Millions of people rely on Airbus to get them safely around the world and back home again. And much of Airbus’ success comes from its aggressive embrace of innovation, as they constantly seek ways to use new technology to improve processes and products.

The Airbus Digital Transformation program spans across business groups such as Manufacturing, Logistics and In-Aircraft Experience. Ranging from supply chain and tool management to making meetings more efficient, the prototypes gave Airbus a solid set of reference points —as well as a shared vocabulary and material to continue generating change.

“It’s one thing to talk about transformational technologies such as IoT, but actually holding a prototype in your hands and modifying it in real time takes the conversation up several levels.”
- Anes Hodžić, VP Digital & Internet of Things, Airbus


IoT is powerful because it adds intelligence to almost any interaction—but mixing digital and physical adds complexity. If you want to explain a concept, including tangible artefacts can make communication 10x more effective than a deck alone.

Prototyping in the field of manufacturing involves more than just sensors, it's also an opportunity to bring real-time data into tasks, at exactly the time and place where it's most relevant.

Airbus A.S. 2017. Photo by P. Pigeyre./ Master Films


In a large organisation, creating something impactful leveraging a rapid prototyping process requires technology, but it also takes shared vision: scores of people must agree that the benefits of a new idea or direction are worth the effort of alignment and development.

One of our biggest challenges was providing Airbus the narratives in videos and other media that could align interests and goals, and that represent insights from cross-organisational workshops.


Airbus has massive amounts of technical expertise in house already, so the best thing to do was deliver something they could run with on their own, even after we were gone.


Airbus is an organisation with massive amounts of technical expertise in-house - to leverage this talented workforce we delivered kits, training, and content they could run with on their own and use in a variety of forums.