The success of a consumer wearable can often be closely tied to how style-conscious it is, combined with how well they execute on the core needs it intends to address. In a health-centric, intelligent device, the value of the device continues to grow the more it gets to know you. To deliver on the promise of making every day a little bit healthier, the wearable and related services should adapt to many situations. Just as important, people should love to wear it.
In a market saturated with competing wearable products, a distinct and differentiated approach is needed.
STYLE AS A KEY DIFFERENTIATOR
Designing these products and the underlying platforms starts with uncovering needs and opportunities through research, in order to understand both users and market opportunities for differentiation.
While smart fitness features need to be best-in-class, Topp identified visual style as a core differentiator and strategic element in the wearable fitness space, and an untapped opportunity to integrate the fashionability of the user interface with the strategy of the overall product. In the Gear Fit2, this is was done by abandoning the lightly-colored mobile phone legacy in favor of a predominantly dark-themed design, highlighted by vibrancy. It is intended to blend with the hardware, and enable information visualisation that is highly glanceable while on the run or other fitness activities.
Additionally, the team performed multiple rounds of UX research, reinforcing the importance that a healthy lifestyle is more than the quantification of activities. A more nuanced Together feature enables social motivation and friendly competition between friends. This is a largely underserved aspect of the health and fitness market as a whole.
HOW WE WORKED
Getting buy-in for the solution in a complex organization through:
- Prototyping: articulating the vision, quick iteration, and refinement.
- Grounded in research: discovering and motivating needs.
- Design Principles are articulated to help carry vision and platform foundation forward.