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AN innovation
framework
for tobii

Tobii, world leader in eye-tracking technology, looked to increase the speed & impact of their innovation efforts for their consumer based products.

Topp’s approach addressed design, innovation, and organisational aspects across Tobii Tech’s product development touch points; platforms intended to excite and inform everyone from executive leadership to sales to the designers & engineers driving the day-to-day products development were rolled out and adopted.

Key points in how Topp addressed these challenges: 

  • Establishing a design-driven vision to provide concrete direction & alignment
  • Bringing tangibility to innovation through prototyping, helping to increase the ability to evaluate & validate opportunities
  • Designing and testing an innovation framework that facilitates overview and decision making
“It was extremely helpful to have ONE team that could handle both strategic implications as well as getting their hands dirty creating prototypes and designs”
- Peter Vincent, VP Software R&D TobiiTech

PROTOTYPING NEW TECHNOLOGY

Our advanced prototyping platform allows the team to start hacking away and creating prototypes from day 1. Whether hardware or software, prototypes reveal the opportunities in new technology.

HANDLING A HUNDRED IDEAS

Hundreds of concepts on the table is not uncommon. Nor are the prototypes to demonstrate them.

To wrangle the complexity, we built our own idea management platform.

INTERACTING WITH YOUR EYES

Working with a new modality is can be confounding at first. Using your eyes as input, fundamentally challenges our assumptions and unlocks unexpected abilities.